Product Excellence Workshop

Product Excellence Workshop

Delighted customers. Delighted creators. How do you synthesize customer and stakeholder feedback, balance your portfolio and product roadmap, and reliably get work done? An excellent product person can craft an offering that will delight customers, cultivate a cohesive strategy from many inputs and ideas, and deliver valuable products sooner!

In this highly interactive workshop, you will utilize Modern Agile principles, design thinking, UX practices and lean concepts. Come experience the joy of product excellence and the profitability of making users awesome.

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Workshop Editions

Our completely online version of this workshop is chock full of interactive group exercises and online discussions. It takes place over 8, 2-hour gatherings online. We can customize the sessions and schedule them to best meet your needs.
  • Introduction to Product Driven Organizations (PDO).
  • Adopting Being Agile Mindset to accelerate your time-to-market.
  • Balance Discovery and delivery throughout your product process.
  • Techniques for aligning your business functions to make customers awesome.
  • Introduction to the product and portfolio landscape.
  • Incorporate design thinking into your delivery process- keep user’s needs and business outcomes clear from concept to cash.
  • Introduction and hands on experience creating a Journey Map.
  • Introduction and practice creating a User Story Map.
  • Understand the intersection between Journey Mapping and User Story Mapping.
  • Learn techniques to diverge and converge on experimentation and hypotheses to get frequent, valuable feedback.
  • Hands on experience Milestone/Release planning.
  • Introduction to Minimal Lovable Products, MVPs that customers love.
  • Case studies for types of MVPs.
  • Introduction to Jobs-to-be-Done Design Thinking to test drive your product development.
  • Hands on experience with User Stories and practice with Collaborative Specification.
  • Identify product attributes, types of work, and key metrics that inform the team on how to evolve products.
  • Align team and product to a common goal.
  • Understanding types of work and their effects on delivery.
  • Introduction to 4 Team Metrics - capacity user, cycle time, systemic impediments, and probabilistic forecasting.
  • Introduction to 2 Product Metrics- HEART, Pirate.
  • Identifying nonfunctional requirements that make products resilient in modern.
  • Introduction to modern web design approaches, e.g. web responsive design, mobile first.
  • Learn how to incorporate technical feasibility into your design practice through Domain Driven Design.
  • Maximizing the work not done through the identification of business benefits and customer impact.
  • Hands on experience decomposing strategy into measurable business benefits.
  • Practice Product Roadmapping based on business metrics and strategy.
  • Hands on product discovery workshop- lightweight business case, high level scoping, identifying stakeholder types, Market segmentation into Users and goals to Personas, Positioning your Product.

What Will You Learn?


Align business functions, become product driven, to make customers awesome


Balance discovery and delivery throughout the user journey and your end-to-end workflow


Hypothesis driven product development via focused experimentation and frequent feedback


Incorporate design thinking into your delivery process through Jobs to be Done and business outcomes


Plan for product ‘peace-of-mind’ by understanding the necessities of a technical distribution channel


Measure alignment to strategy with Product Delivery Metrics and identifying customer impact

Target Audience

Anyone who is interested in product thinking.

Beginning to mid level in product practices.

Openness to experimentation.


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