Product and Customer Discovery

Product and Customer Discovery

The Product & Customer Discovery module guides participants down a path of curiosity about customers and their unmet needs. Modern product thinking starts from a position of learning - not solutions. This module introduces a simple way to frame customers, their unmet needs and provides a structure for capturing and evaluating our unvalidated assumptions.

Find the Product & Customer Discovery Canvas here

This module is usually taken in tandem with:


What Will You Learn?

outcome

Identify customers and their needs

outcome

Measure customer success

outcome

Lowering product risk from biases & assumptions

Target Audience

This course is specifically designed for Product Managers and Business Stakeholders but is also valuable for senior Technical Leaders, User Experience Designers, and Architects.

Instructors