The Product and Customer Discovery module guides participants down a path of curiosity about customers and their unmet needs. Modern product thinking starts from a position of learning - not solutions. This module introduces a simple way to frame customers, their unmet needs and provides a structure for capturing and evaluating our unvalidated assumptions.

Find the Product & Customer Discovery Canvas here

This module is usually taken in tandem with:

• Experiment Driven Product Design
• Creating a Measurable Product Strategy
• Flow-Based Product Roadmapping