Flow-Based Go To Market

The Flow-Based Go To Market module teaches participants how to apply a Lean mindset to go-to-market and launch activities. They will identify ways to get other business functions and key stakeholders involved in an incremental and iterative fashion, driven by the product road mapping process. Attendees will also create an effective framing for determining an effective internal and external communication plan.

Find the Flow-Based Go To Market Canvas here

This module is usually taken in tandem with:

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What Will You Learn?

Establish a flow-based, pull system for just-in-time GTM activities

Involve stakeholders iteratively and incrementally for GTM deliverables

Set up an effective internal and external communications plan

Target Audience

This course is specifically designed for Product Managers, Delivery Leads, and Business Stakeholders. However, senior Technical Leaders, and User Experience Designers and any role responsible for the planning and release of products will find value.