Product Discovery and Strategy

Product Discovery and Strategy

Learn evidence-based approaches to guide your product discovery and strategy! Do your product ideas lack key customer or business validation, blindly matching competitor’s features?

In this workshop, you will learn rigorous product practices and participate in hands-on activities to identify real customers and their unmet needs. You will co-create a meaningful product strategy that provides purpose, focus and alignment across your organization. Recharge your product practice with clarity and demonstrable outcomes to inform your entire product strategy.


Workshop Editions

Our completely online version of this workshop is chock full of interactive group exercises and online discussions. It takes place over 8, 2-hour gatherings online. We can customize the sessions and schedule them to best meet your needs.
  • What is product discovery all about?
  • Assessing the right level of discovery for your situation
  • Using a Product Discovery Canvas
  • Finding your true customer
  • Determining people’s unmet needs
  • Assumptions gathering
  • Designing experiments for results
  • The when and how of market and user research
  • What a good strategy does and how you know when its working
  • Using a Product Strategy Canvas
  • Creating a customer-focused vision
  • Reframing business objectives as constraints
  • Exploring the internal and external landscape
  • Finding the Big 3 challenges
  • Benefits Mapping
  • Strategy Deployment overview
  • Dissemination workshop review
  • The Catchball process
  • Back-brief facilitation
Here is a typical 2-day agenda. We can customize this agenda to best meet your needs.
  • What is product discovery all about?
  • Assessing the right level of discovery for your situation
  • Using a Product Discovery Canvas
  • Finding your true customer
  • Determining people’s unmet needs
  • Assumptions gathering
  • Designing experiments for results
  • The when and how of market and user research
  • What a good strategy does and how you know when its working
  • Using a Product Strategy Canvas
  • Creating a customer-focused vision
  • Reframing business objectives as constraints
  • Exploring the internal and external landscape
  • Finding the Big 3 challenges
  • Benefits Mapping
  • Strategy Deployment overview
  • Dissemination workshop review
  • The Catchball process
  • Back-brief facilitation

What Will You Learn?

outcome

Lightweight Product Discovery methods

outcome

Evidence-based validation of product ideas

outcome

Experimental design framework

outcome

Informed Product Strategy design

outcome

An approach for strategy deployment

outcome

Organizational alignment around outcomes

Target Audience

Primary: Product Managers, Product Owners and other product leaders, their cross-functional peers, and key stakeholders.

Secondary: Anyone involved in product development or those impacted by it.

Instructors