Product Discovery and Strategy
Learn evidence-based approaches to guide your product discovery and strategy! Do your product ideas lack key customer or business validation, blindly matching competitor’s features?
In this workshop, you will learn rigorous product practices and participate in hands-on activities to identify real customers and their unmet needs. You will co-create a meaningful product strategy that provides purpose, focus and alignment across your organization. Recharge your product practice with clarity and demonstrable outcomes to inform your entire product strategy.
Workshop Editions
- What is product discovery all about?
- Assessing the right level of discovery for your situation
- Using a Product Discovery Canvas
- Finding your true customer
- Determining people’s unmet needs
- Assumptions gathering
- Designing experiments for results
- The when and how of market and user research
- What a good strategy does and how you know when its working
- Using a Product Strategy Canvas
- Creating a customer-focused vision
- Reframing business objectives as constraints
- Exploring the internal and external landscape
- Finding the Big 3 challenges
- Benefits Mapping
- Strategy Deployment overview
- Dissemination workshop review
- The Catchball process
- Back-brief facilitation
- What is product discovery all about?
- Assessing the right level of discovery for your situation
- Using a Product Discovery Canvas
- Finding your true customer
- Determining people’s unmet needs
- Assumptions gathering
- Designing experiments for results
- The when and how of market and user research
- What a good strategy does and how you know when its working
- Using a Product Strategy Canvas
- Creating a customer-focused vision
- Reframing business objectives as constraints
- Exploring the internal and external landscape
- Finding the Big 3 challenges
- Benefits Mapping
- Strategy Deployment overview
- Dissemination workshop review
- The Catchball process
- Back-brief facilitation
What Will You Learn?
Lightweight Product Discovery methods
Evidence-based validation of product ideas
Experimental design framework
Informed Product Strategy design
An approach for strategy deployment
Organizational alignment around outcomes
Target Audience
Primary: Product Managers, Product Owners and other product leaders, their cross-functional peers, and key stakeholders.
Secondary: Anyone involved in product development or those impacted by it.
