Heidi Helfand

Heidi brings a practitioner approach with 17 years coaching and influencing cross-functional teams. She was an early employee at two highly successful startups from roughly 10 team members to 700. The first was ExpertCity, Inc. (acquired by CitrixOnline) where she was on the development team that invented GoToMyPC, GoToMeeting and GoToWebinar. After that she was ScrumMaster turned Principal Agile Coach at AppFolio, Inc., a SAAS workflow software company that went public in 2015.


Heidi is an Organizational Relationships Systems Coach (ORSC) with the goal of helping teams self-reflect and shift from working in silos to working as cohesive teams. She is also a Certified Professional Co-Active Coach (CPCC) with an Associate Certified Coach (ACC) credential through the International Coach Federation (ICF). This coaching expertise is critical for helping people transform their mindsets.

Heidi’s book on Dynamic Reteaming has case studies from several successful companies that change up their team compositions in order to meet market demands or to encourage continual learning or fulfillment of team members. Find out more about Heidi at heidihelfand.com or on twitter @heidihelfand.