Product Road Mapping

For a lot of people, product road maps are something between a stack of lies and an act of futility. That’s because they are typically a wishlist of features; often with deadlines that are wild guesses or imposed from On High. What’s worse is that road maps often lack real prioritization or are merely the whims of a HiPPO (highest paid person’s opinion).

Good product road mapping is a continuous process that balances discovery and delivery. It provides better decision making and helps mitigate risks. Good road mapping addresses architectural improvements and helps coordinate go-to-market planning across the business. It uses economic prioritization for deciding what work to do when and incorporates appropriate metrics to enable continuous adjustment to achieve organizational objectives. Attendees will be introduced to key concepts and participate in hands on practice that will allow them to enable better product road mapping and more effectively prioritize for business outcomes.

The Product Road Mapping sections introduce the concepts and practices of flow-based road mapping - a technique built on Lean principles that help establish flow for the entire product development lifecycle. First, a product oriented value stream will be created. This includes identification of work sources and types, capacity constraints, and rework loops. Next, adding in architectural road mapping and go-to-market processes will be covered. Last, key road map metrics will be reviewed and examples worked through.

The prioritization sections introduce the concepts of economic prioritization and cover the Cost Of Delay approach to understanding value and urgency of work. First, a brief agreement on the term business value is reviewed. Then the four basic drivers of business value are covered and practices for aligning them to long term strategy are worked through. The sections wrap up with practices for understanding duration for the CD3 approach to benefit/cost ratios.


  • Day 1: Creating a flow-based Product Road Map
  • Create end-to-end product workflow, balancing discovery and delivery
  • Identify work sources and types
  • Dealing with WIP limits and capacity constraints
  • Find rework and feedback loops
  • Integrate architecture and infrastructure road map process
  • Create a collaborative go-to-market process
  • Day 2: Product Road Map Metrics and Prioritization
  • Key product road map metrics
  • Example metrics and charts
  • Cost Of Delay and the Business Value Quadrants
  • Measurable alignment to strategy
  • Understanding urgency as value-at-risk
  • Duration and benefit/cost ratios

Course Details

Knowledge: 50%, Skill-Building: 50%
Learning outcomes
  • Applying Lean to the product road mapping process,
  • Types of governing and enabling constraints for product flow,
  • Product-driven (re)architecture,
  • Collaborative go-to-market process,
  • Meaningful metrics,
  • Cost of Delay,
  • The quadrant model of business value,
  • Value at risk assessment,
  • Benefit/Cost ratio planning.
Method of Instruction
Interactive Dialogues, Hands-on Exercises
Target Audience
Primary: Product Managers, Product Owners and other product leaders, their cross-functional peers, and key stakeholders.
Secondary: Anyone involved in product development or those impacted by it.
Course Level
Course Prerequisites
Required: General exposure to product planning and development practices of any kind.


General Requirements

To ensure a successful class, we require the following:

  • VGA projector (1024x768 minimum)
  • Projector screen
  • Speakers (to connect instructor's machines. Sound should be audible to the whole class)
  • White board
  • Dry erase markers
  • Flip chart and stand
  • Ample room for students in terms of room size and set up (prefer U-Shape seating)
Class Room Setup

To ensure a successful class, we require the following:

  • Preferred arrangement is small round tables with 6-8 people to support small-group discussion
  • Three additional flip-charts with stands (for small-group use)

Once an agreement for the workshop is confirmed, we will work with your designated contact to ensure a successful workshop setup.

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